ekitiibwa.

e- (ki/bi) lit. that which is feared, honor, glory; prestige, dignity; respect; reverence; pomp. None of the preceding equivalents expresses the full meaning of kitiibwa which is perhaps the greatest ideal and the most sought after attribute of the Baganda. It has an importune e comparable to that of ‘face' in the Orient, kufa kitiibwa, to feel shame/be ashamed (because of the actions or speech of another). cf. tya.